YouTube Shorts x Trending with NewJeans π°
Overview
I'm super shy!
At The Sulfur Group, we thrive on creative challenges, and when YouTube approached us in collaboration with our esteemed partner agency, Shareability, to promote their YouTube Shorts platform alongside the dynamic K-pop girl group NewJeans, we knew we were embarking on an exhilarating journey. Our mission was to leverage our expertise in execution while Shareability provided strategy and data to enlist influencers, ignite a viral dance trend, and make YouTube Shorts the ultimate destination. Here's how our collaborative effort achieved remarkable results.
Challenge
YouTube aimed to shine a spotlight on their YouTube Shorts platform, bolstered by the infectious "Super Shy" song by NewJeans.
Partnered with Shareability, our challenge was twofold:
First, to collaborate with influencers and encourage them to groove to the choreographed dance of the song, enlisting their audience in the fun.
Second, we needed to introduce influencers to the Trending on Shorts program, a rapid-content initiative that was integral to the campaign's success.
Solution
Our partnership with Shareability allowed us to combine their strategic prowess with our executional excellence. Together, we identified four incredible creators with a combined following of 21 million on YouTube and Instagram. These influencers became the life of the Shorts party and were unreserved in their enthusiasm.
With 12 deliverables in hand, including one value-added post, our creators embarked on an electrifying dance journey. They didn't just dance; they embodied the spirit of NewJeans. Sulfur provided digital creative briefs to ensure the content aligned seamlessly with YouTube's vision and the campaign's mission.
To sweeten the deal, Shareability played a crucial role in helping influencers understand the intricacies of the Trending on Shorts program. After all, success hinged on swift content creation and riding the wave of trends. Shareability ensured that influencers were ready to amplify whatever YouTube had in store, strategically aligning the campaign with the platform's goals.
watch this
Our Results
11 days ποΈ
In a whirlwind 11-day dance-off, we made YouTube Shorts the hottest stage in town π
4 creators π¨
With just four creators, we proved that a small group can create a big splash of creativity! πΈ
44% Savings π°
We didn't just dance, we saved with style! With a whopping 44% off the influencer fees, πΈ
4.7M views π
With a dazzling 4.7 million views, our dance extravaganza on YouTube Shorts went supernova! π π
21M fans π€©
Our YouTube Shorts dance craze was nothing short of a show-stopping spectacle with followers over IG and YT π
221k Reach π
With a remarkable reach of 221,000, our YouTube Shorts campaign extended its digital arms far and wide π£
321k clicks π
Our YouTube Shorts dance sensation had audiences liking and sharing like crazy π
12 pieces π
We created 12 deliverables across:
YouTube Shorts
Instagram Stories
YouTube Community Posts
dance-filled
success story.
Meet the Dance Revolution
Creator Content
Here, we proudly present the amazing content crafted by our talented influencers who made the YouTube Shorts platform come alive. Each item showcases their covers of the dance, complemented by the metrics that prove their star power.
Talent Roster
Engineering Social
Engineering Social
driving social conversation and sentiment in ways no one can.
Letβs ignite your brand
Sulfur helps clients create authentic content to fit the touchpoints of today's connected world π. We do this by engaging influencers to drive awareness, amplify reach, and gain insights + data π to optimize and scale future growth and performance.