Grow With Your Money
Social Advertising & Marketing
We are at the forefront of social media, pushing creative boundaries & testing algorithms to deliver tangible results for our clients. Over the past 4 years, we have tested, optimized, and refined our approach to social media strategy. We’ve built a unique framework that’s crafted to every client to drive meaningful results. Using consumer insights and cutting-edge social media trends, we work with you to establish business goals, target audience groups and trackable, powerful measures for success. Our team consists of highly-skilled, innovative game-changers who work across world-class consumer brands in a variety of industries, bringing strategy and implementation to local markets to make a significant impact. If your brand has a challenge, we have an opportunity.
Example influencer activations (paid media: Amplification)
Going beyond typical social shares, marketers are putting ad dollars behind influencer content to maximize their return on investment with paid media.
for The Project photo
FACEBOOK & INSTAGRAM ADVERTISING
Social Media Advertising - Design & Management Example
1,139,206
Impressions
driving traffic & awareness online to ultimately achieve registration sales
64,788
Reactions
we facilitated bi-directional conversation and developed a brand voice that was educational, added value, social and highlighted the importance of live content versus pre-recorded
175% increase in Reach
Challenge
Though Allfalfa’s value proposition was strong, the onset of the novel coronavirus changed the in-person experience value factor forcing the platform to slightly pivot. We helped Allfalfa perform a social and digital shift in strategic direction, designing their website, UI, new brand identity, and their social advertisements on Instagram and Facebook. e
The in-person experience learning platform was unsure of how to capture an audience in a new world and that would provide consistent growth and engagement for both of its client groups; teachers and students.
Approach
Customized Facebook target audiences beyond “students” to segmented audiences:
Learners
Teachers
Created campaigns that focused on highly-curated limited, exclusive class content with teachers who had a unique skill set and offering.
Shifted strategy to focus on teachers with a great live class repertoire.
Highly targeted campaigns.
We created a total of 8 Ad Campaigns for Allfalfa. Below is a confidential sampling of the ad designs and brand creative.
Other examples of social media ad design
Briefly compiled for TPP
Social Media Advertising
Advertising on social media is an extremely powerful way to connect with your audience, build your brand, increase sales, drive website traffic, and increase brand awareness.
Social media advertising can take several different forms and has many functions which cover the entire consumer buying cycle, meaning your brand will always get in front of the right person at the right time. L&A specializes across all areas of social media advertising and we are an authorized Facebook Pro marketing partner which means we have access to the newest & most effective features and support.
Whether you’re looking to build your following on Instagram, increase sales with Facebook, or even get ahead of your competition on Tik Tok, having a proper social media advertising presence is the key to the success of any business.